Hafez Persian Restaurant

THE CHALLENGE

Turning great food into consistent, high-quality content

Hafez had strong word-of-mouth and an established following, but needed a dependable way to turn day-to-day restaurant life — dishes, service, atmosphere — into content that felt authentic rather than staged, and a technical workflow that kept video quality high from camera to post.

THE APPROACH

A dependable content engine, not just a content calendar

I manage the Instagram account end-to-end: planning content around new dishes and seasonal moments, shooting and editing short-form video, and writing captions that reflect the restaurant's voice. When video quality started dropping during handoff between devices, I traced the issue to an intermediate app recompressing files and rebuilt the workflow — from editing app, through email, to the phone used for posting — so every video reaches Instagram at full quality.

I also report on performance using Meta's own analytics, translating reach and engagement trends into a plain-language update the client can use in planning conversations.

• End-to-end Instagram content planning and posting
• Short-form video shooting and editing
• Rebuilt video workflow to eliminate quality loss
• Meta Insights performance reporting for the client

THE RESULT

Strong, sustained engagement

The account has grown a genuinely engaged local following, backed by data showing consistent reach and engagement growth — giving the restaurant a clear picture of what content is working and why.