HEALTHCARE
Lincoln Dental
Google Ads management supported by SEO review and website consultation, focused on improving local search visibility and patient acquisition.
THE CHALLENGE
Improving local visibility in a competitive dental market
Lincoln Dental wanted to strengthen local patient acquisition and better understand how paid search, website content, reviews and SEO could work together across its clinic locations.
THE APPROACH
Paid search supported by SEO and website consultation
The work began with Google Ads setup and optimisation around high-intent local searches, supported by keyword refinement and conversion-focused campaign decisions. Alongside advertising, the broader review considers website improvements, local SEO, reviews and search visibility.
- Google Ads setup and ongoing optimisation
- High-intent local keyword strategy
- Negative keyword refinement
- Website and competitor review
- SEO, reviews and local visibility planning
THE DIRECTION
A more measurable approach to local acquisition
The work creates a clearer framework for managing paid search while identifying the website, SEO and reputation improvements that can strengthen long-term local visibility.
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